In just over a month, the clip went viral and became the most viewed promotional video on YouTube in Taiwan. It also made the top 10 on the first-quarter 2014 edition of Asia-Pacific Ads Leaderboard, YouTube added.
Produced by local convenience store franchise FamilyMart, the clip profiles Taiwan children participating in the retail chain’s career experience initiative for kids. The uncontrived responses of the children as they go about their duties are helping further the reach of the film, YouTube said.
Also among the top three most viewed online ads in Taiwan are mobile game “Playthrough” and a tissue paper campaign highlighting the strength of family ties.
Trends reflected in YouTube’s viewership data show that content with distinct local flavor are of increasing appeal to Asia-Pacific Internet users, the company said. (YHC-JSM)
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